"Also she's beginning to remind us of the woman in the atrocious Lexus ad whose new car is an even better present than her childhood pony."

Are you surprised at the Caroline Kennedy backlash? It seemed to come out of nowhere. One day, she's Camelot incarnate -- tragic and admirable -- then, boom, everyone's making fun of how she talks. That's quite a turn. It'd be worth studying this to see what lessons there might be for brands except that it all will soon be forgotten: "He will eventually appoint Caroline Kennedy, as the Obama team would like, but he will bank that favor and leverage it down the road."