She's "addicted to" the Gem Shopping Network. Well, who isn't? That mirrored carousel is hypnotic! And "sphene" is fun to say! But other networks seem to be getting away from high-end jewelry: "Pilates equipment is in, diamonds are out....HSN customers, almost all of them women, are spending more on products they can use to improve themselves, use with their families, or can save them money.... Anything carrying a whiff of selfish indulgence tends to sell worse." ShopNBC "expects margins to improve this year as it...repositions its core jewelry business around more moderately priced items, with higher margins and broader appeal." And even though it's Gold Month on QVC -- I am so late getting my Gold Month greeting cards out -- they seem to spend much more time on Joan Rivers and Kenneth Jay Lane (and in the near future, possibly, horrifyingly Rachel Zoe).
But it's interesting to read what HSN thinks women are into now: Chief Executive Mindy Grossman "senses a desire among stay-at-home moms to become entrepreneurs. HSN will help launch a show this fall with Kelly Ripa and TV channel TLC called 'Mom Inc.' that features real-life moms inventing products."
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