Tuesday, March 23, 2010

Turns out people like having a lot of choices

Walmart re-thinks their decision to reduce product selection. It hurt same-store sales because some "brands Walmart eliminated, like Arm & Hammer liquid laundry detergent, amped up promotions at other retailers, particularly supermarket chains [and] forced shoppers into the arms of Walmart's competition."

I hope Target follows suit. They usually do, don't they? And right now, Target is awash in their own Up & Up products.

Anyway, it's all a good excuse to go back and read this Virginia Postrel article. My favorite sentence? "Too much choice may cause regret, but no choice is worse."

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