Wednesday, March 30, 2005

From a show to a brand

A fashion label. A line of furniture. A fragrance. All from American Idol. It could happen. USA Today reports on the producers' plans to "'create a brand that exists outside of the show.'"

Which brings up this question: if 20-30 million people are calling (and IMing) to vote each week, is there any way that AI could be collecting data on those callers? I ask because I don't know. But wouldn't you love to know who actually votes?

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