Wednesday, May 25, 2005

Medical question

You know, you can't drive five miles anywhere in Dallas without passing a doctor's office that calls itself a Sports Medicine Clinic. Or Sports Medicine Center. Or Center for Sports Medicine. Is this some kinda medical marketing schtick? If it's called "Sports Medicine," are aging but vain baby boomers more amenable to knee-replacement surgery? I think they are! After all, at a Sports Medicine Center, what used to be a sign of old age can be conveniently termed a sports injury and flatteringly blamed on a lifetime of self-challenge and discipline. And wah-lah, you've sold an expensive procedure.

Is "flatteringly" a word?

5 comments:

  1. Anonymous8:12 AM

    This comment has been removed by a blog administrator.

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  2. Anonymous8:16 AM

    Irene, Congratulations!

    You were nominated for the best marketing blog at
    http://www.surveymonkey.com/s.asp?u=33393109514

    Great job!
    Chris Gloede
    http://www.chrisgloede.com

    ReplyDelete
  3. flatter·ing·ly adv. (So yes.)

    I hate those sports medicine places, too.

    And congratulations!

    ReplyDelete
  4. Anonymous9:24 AM

    Sorry about this post Irene, I couldn't find an email address for you anywhere on your site.

    Your Blog Nominated for MarketingSherpa Award

    Thought you'd like to know your blog NotBillable was nominated
    for
    MarketingSherpa's 2nd Annual Reader's Choice Blog Awards, and the voting starts today
    at:
    http://www.surveymonkey.com/s.asp?u=333931095143

    Yes, you can post the link to your blog and ask your own fans to vote
    for you, but please no ballot stuffing (not that someone as reputable as
    you would ever stoop to such a thing.)

    Voting ends Wednesday June 8th, and then we'll announce the winners.
    Prizes this year include a "Winner" icon for your Blog, a special
    coffee mug, and your name and blog URL on our site and in a press release.

    Good luck --

    June R. Holaday

    Marketing Project Manager

    MarketingSherpa, Inc.

    JuneH@marketingsherpa.com

    401-247-7609

    ReplyDelete
  5. Wow. Just wow. I'm really honored just to be included on the list. Thanks!

    ReplyDelete