Yes, my grades would have been much better if it hadn't been for all those trashcan punch billboards

As everybody knows, your ability to see through the devious, manipulative nature of advertising develops in an instant on your 22nd birthday. Before that, you're sheep. So it makes all kinds of sense for colleges to ban liquor ads. And it's getting results: "the level of binge drinking -- defined as at least five consecutive drinks for men and four for women -- remains at 44 percent of students, the same as in 1993." Oh wait. Well, in the academic world, it's the unproven thought that counts.