Wednesday, December 03, 2008

"The secret is to 'talk, talk, talk. You can't let the customer think too much'"

From the Wall Street Journal: "At malls across the country, shoppers are being besieged by a determined crop of salespeople: young Israelis who man mobile carts and have a no-holds-barred selling style. Amid the grimmest holiday season in years, these workers are approaching passing mall shoppers or calling out from their stations, pitching body lotions, irons, toys and knickknacks."

I want to say that I admire the workers' artful selling and old-timey gumption but I don't. I stopped going to The Galleria because their kiosk vendors were so annoying. Turns out this is a problem: "After fielding complaints about overly aggressive vendors, some mall operators have taken measures. The Natick Collection, a mall in Natick, Mass., forbids cart salespeople from calling out to customers as they pass....The Westfield Group, an international owner and operator of malls, has a no-touch policy for cart sellers." Wise.

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