Did you read to the very end of the Ad Age article? Because the feel-good praise for the Campaign for Real Beauty eventually fades and you learn this: "Dove's success all along was probably more about product news than newsworthy advertising, said Ralph Blessing, a former Unilever marketer and now a consultant with Arbor Strategy Group, Chicago. And the product innovation may have faltered with Pro-Age....'Dove Pro-Age is a wonderful concept, a high concept. But people don't buy concepts. They buy products,' said Suzanne Grayson, a longtime beauty-industry consultant. She said the concept does appeal to many women, but embracing unvarnished aging when anti-aging products dominate skin care is risky. 'What they're saying is that [the brand] is for people who are giving up,' Ms. Grayson said."
Wow, Ms. Grayson. Way to harsh everyone's self-image mellow with the truth. Quick! Someone mention Cannes again!