Jeff Bercovici: "the recent reinvigoration of Elle...is seen by many as sheer luck, a result of the brand's fortuitous partnership with Project Runway (which, as I've noted, only came about because Vogue passed on the show)." Excellent point.
But you know what would really get me to buy a women's magazine -- any women's magazine? Better cover blurbs. Sure "Update Your Hair" and "Clear Skin Forever" are aspirational. I guess. But one look at the latest cover of Modern Drunkard Magazine -- "Kill That Heartache with Hooch" and "12 Most Important Drinks of the Day" -- and I was sold. That's the kind of useful, actionable advice that makes my life better. That I can engage with. I'm filling out the subscription card right this minute!