Saturday, November 10, 2007

Blockbuster's new strategy for success

Does this inspire confidence? "Keyes, though, offered little in the way of specifics as far as what the new would look like and how the digital films would be available." He'll get back to you on that, OK?

For now, let's just concentrate on that whole kiosk thing -- "Again, without getting specific, the CEO talked of kiosks in Blockbuster stores and ATM-like installations in airports, train stations and supermarkets where customers could download movies to a disc or flash drive." Interesting. Although, it's an idea that seemed fresh when I read this 18 months ago on Thomas Hawk's Digital Connection: "The only way that I can see Blockbuster expand revenue, but increase store closings would be for them to negotiate the rights to do burn on demand DVDs at kiosk locations nationwide." Well, maybe genius cannot be rushed.

But what could be most alarming is this: "Keyes yesterday laid out a strategic vision that aims to transition the company from a rental service to a retail one by stocking its stores with devices like mobile phones and video game consoles." In other words, a RadioShack? Oh shit.

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