Reflections of an E! red carpet interviewer: "I get e-mails every single day from viewers. They say, 'Can you ask Brad Pitt what he loves most about Angelina?' Not like: 'Can you ask him, you know, one hour into "Benjamin Button," the lighting' -- No one cares!...We're going to keep it light and fun. That's what E! stands for. Entertainment with an exclamation point! If these interviews get heavy, people turn off. They want to see fashion, glamorous fun -- who people are dating. That's it. Families, diets, fitness regimens."
I treasure "with an exclamation point." There's a lot to read into that.
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