I am genuinely charmed by QVC's plans for Black Friday: the "leading network for TV shoppers promises special deals and a healthy dose of new items for sale starting on Thanksgiving night. Program host Dave James plans to stay awake for 28 hours of telethon-like coverage.
It's an interesting attempt to create an urgent, frenzied, mob-like feel for people who stay away from the stores that day. You don't want to leave your couch, yet you don't want to miss the rush. Problem solved.