TV ratings "for the NASCAR Sprint Cup Series have been on a steep decline since 2004. In fact, ratings for the Ford 400 have dropped 43% percent from the 2004 rating of 5.2 during that time period." Hmm. What's changed in the last 5 years? Is it surprising that NASCAR had so many viewers to begin with? And really, how can sponsors and manufacturers afford to stick around now?
Well, everyone has a theory. This comment is amusing and probably accurate: "NASCAR is sanitized enough to appeal to female democrats who are members of Westchester Country Club. The only problem is, they don't want it. Watch out for PBR (Prof Bull Riding)."