Monday, December 11, 2006

Giving up on the human drama of athletic competition

It takes true verve to work this many mixed metaphors and labored references into just two sentences: "In a knockout punch that would do Jake La Motta proud, the Tribeca Film Festival just gave rival fests another reason to rage. The sponsorship champ has teamed up with ESPN to create the Tribeca/ESPN Sports Film Festival, with a lineup of indie sports films on marketing steroids."

But if AdFreak is geniunely excited -- and not merely doing a send-up of really bad PR writing -- I can't share their joy. I liked ESPN better back when they aired actual sports, not intellectually dishonest specials, MTV-wannabe shows or new festival films meant to make everyone forget those earlier efforts.

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