Wednesday, August 22, 2007

I think Vogue's Thomas Florio just called Elle's Nina Garcia "B-level"

Fashionista likes Shop Vogue -- they really, really like it! "The video clips in particular will distract for hours, beautifully shot and almost more exclusive than stories in the magazine."

I admit it. Their recommendation finally got me curious enough to visit. Lord knows it was not Thomas Florio's comments in the NYTimes: "'America seems to be very interested in entertainment about fashion,' said Thomas A. Florio, publishing director of Vogue." Say, he's a sharp one! So gracious too: "And while Bravo’s popular 'Project Runway' may seem like the champion of the behind-the-scenes fashion genre, Vogue is hoping that its high-definition Internet videos will offer some competition. Episodes of 'Behind the Lens,' for example, will document recent fashion shoots for advertising campaigns....These episodes try to convey an insider feel 'without any of the negativity of the reality shows, and the B-level people in the industry,' Mr. Florio said. 'The real world is the glamour, the product. It’s not forced, it’s not a Kmart sticker over the runway.'"

Remember: if there's going to be any "negativity" around here, it'll be supplied by Vogue executives!

But I don't get the comparison. Does Vogue feel that, lo these three seasons later, they still have to defend their decision not to collaborate with Project Runway? Do they fear losing advertisers to Bravo? And does this mean that Kmart can't ever, as WalMart once did, buy a spread in Vogue?

[thanks to Make the Logo Bigger for the NYTimes link -- and for the fabulous vocabulary lesson]

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