Thursday, February 07, 2008

They had a magical year

Why do Disney parks continue to thrive while other themeparks fail? Daniel Snyder wants to know!

There are new attractions and brilliant uses of technology but I think what gets overlooked is this: Disney parks do what we always want all companies to do—make customers feel special, dole out the occasional reward, be efficient, get the details right, be genuinely upbeat. Maybe it's all a bit too sugary for some but whenever I visit Disney World, I'm consistently impressed. It's so clean. There's so much effort put into helping me avoid waiting in line or lugging packages or worrying about photos. And at one point or another, I feel like I get preferential treatment when, in actuality, a Disney employee is simply being nice to me.

That's how low the customer-service bar is—just be nice, act like you care—and still Six Flags can't clear it. A liquor license is probably not going to change that.

2 comments:

Make the logo bigger said...

A totally clean, picture perfect experience. Even they’re emergency codes for park mishaps have a pleasant sound to them.

Suniverse said...

I will gladly pay more money to shop where the staff is polite and where things are clean. That's the kind of place I want to be.