Audi just spent $10 million to debut the new A8 at Art Basel Miami Beach. Audi "couldn't find a venue grand enough for the occasion. So it built one instead. Rising five stories above an oceanfront Miami Beach parking lot north of the Eden Roc hotel, the boxy and black temporary complex boasts 42,000 square feet of space. That includes a 1,000-seat auditorium, an underground kitchen, a stage with two revolving platforms for showing off the new $100,000 Audi A8 and an art gallery for installations from Miami's Rubell Family Collection. The pavilion opens Wednesday."
Two spinning platforms? Maybe there are women in evening gowns! Or at least celebrities! Sorta?
I just hope Audi's bold show hasn't been overshadowed by that visit from the US Marshals. Or by the news that someone paid $50,000 for a painting by Sylvester Stallone.
Anyway: which is now the bigger marketing/PR showcase -- Miami's Art Basel or New York's Fashion Week? I'm thinking it's the art fair!