I tried to monetize my content once

Couldn't walk for a week. Perhaps I digress though, because what I really mean to talk about is this: the "devil theory depends on the likely mistaken idea that collecting and storing information on Web users has increasing, rather than diminishing, returns." Does that sound right? I know this does: "Early man invented the wheel but only later did his life become colorful and interesting with the invention of advertising-supported media."