Tuesday, October 23, 2007

My new, least favorite phrase: "certain to become a holiday must-have"

From Fashion Week Daily: "Aerin Lauder helped build a billion-dollar beauty empire on the notion that every woman wants something beautiful and special, and now she's....launching her Private Collection Boutique on Bergdorf Goodman's beauty level in November. But there won't be any lipsticks or eyeliners at this cozy counter; rather, the shop will offer a variety of hostess gifts, culled from Lauder's own time-tested roles as wife, mother, and daughter." I for one am so grateful. God knows, you can't find scented candles just anywhere.

And yes, I've changed my mind about Aerin Lauder. I've stopped hating! Sure, I could point out that -- in the same way that it's easy to post a news item by cutting and pasting from a press release -- it's probably simple to build an empire when your grandmother has done all the work. No. Surely Aerin Lauder commands this kind of attention and creates these kinds of opportunities because of her brains, charm and talent. It has nothing at all to do with advertising revenue! Or strong-arm retailing tactics! Or last names! Or publicists! Stop hating!

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