Tuesday, June 10, 2008

The cover of Antenna magazine

A John Deere. DNR claims that "Antenna’s eye-catching cover subject, the oh-so-sexy John Deere Select Series X728 (which retails for $12,469), reflects the product-based media preferences of a new generation of style-savvy young men, who hold the brands they wear and the goods they covet in higher esteem than celebrity knowledge or service journalism."

Well. It'll be an interesting issue to read just to see how that branded attire is going over. Pretty well, I guess.

But I'm not sure what to make of Antenna's definition of itself: "Antenna is the first mainstream magazine to target individuals who are on a constant quest for the newest and coolest products on the horizon. And it does so without using celebrities, models, concept shoots, service stories and whatever else we deem superfluous to our mission: to become a guidebook, allowing readers to navigate the most extensive collection of products ever compiled in a single publication, while championing the people who create, sell and collect them—all in one comprehensive, artful, elegant and innovative format."

Does that first sentence -- which is so obviously not true -- undermine the rest of the statement?

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