They've raised their 1st-quarter outlook: "'We are preparing ourselves for a different consumer mind-set,' [CEO] Ullman said, pointing to what he called a permanent shift in shopping habits."
So, in response, "J.C. Penney is focused on stocking exclusive and private brands...like Allen B., Bisou Bisou, nicole by Nicole Miller and Fabulosity by Kimora Lee Simmons." OK. I guess that'll lure traffic. Anything else? "Penney is also putting hard-to-find sizes of major brands in stores to ensure that it does not lose out on customers." What does that mean? Are petites and plus sizes now critical to recession-proof retailing? Kinda interesting.
And then, because I hate the DFW Airport, there's this: "Penney moved its annual analyst meeting from Plano, Texas, where it is based, to New York this year, citing the recession's impact on many firms' travel budgets." I wonder. Would that be the case if there were more nonstop flights to Love Field?