Wednesday, July 29, 2009
The man who can talk his way into any job
Isaac Mizrahi's new partnership with QVC: "The show...will be a significant departure from the standard sell of cable shopping channels. Part pitch, part reality television, it will follow Mr. Mizrahi around as he pitches items like a $200 handbag or $80 shoes while he engages in his other activities, riffs extemporaneously about his life and takes questions from callers." And this is how he got the job: "Doug Howe, chief merchandising officer of QVC, says he was fascinated by the way Mr. Mizrahi spoke, leaping from tea patterns to sheets then rain boots. 'We were just sitting there watching him talk, thinking, "My God! On air, you are going to resonate so strongly with our consumers!"' Mr. Howe says." I assume by "resonate" he means "grate on their nerves." Oh! Am I being too hard on Mizrahi? Yes. That is my way. But Mizrahi is no Ellen. And didn't everyone all ready get their fill of an Isaac show?