"I am not trying to convince you to buy an Apple iPad, I am trying to explain to you why you probably will anyway"

Seems like Gizmodo has it exactly right: "We can sit here in our geeky little dorkosphere arguing about it all day, but as much as Apple clearly enjoys our participation, the people Jobs wants to sell this to don't read our rants. They can't even understand them. My step-mother refuses to touch computers, but nowadays checks email, reads newspapers and plays Solitaire on an iPod Touch, after basically picking it up by accident one day. That's a future iPad user if I ever saw one."