Zale CEO: out. His focus on "moderately priced heart-shaped diamond jewelry, fashionable watches and a new line of pricey bridal diamonds" didn't work. Signet's Kay -- with Jane Seymour's Open Hearts -- and Jared -- with, I don't know, an annoying campaign? --
did better: "mid-tier mall-based chains suffered, while lower and higher-end retailers remained strong."
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