Bravely imperiling the connection between sponsorship money and their ability to make a living, Hollywood writers and actors have now spoken out against
the evils of product placement. Clearly, they had to act while there's still hope of saving
day-time TV. And their argument is heart-rending: "We are being told to write the lines that sell this merchandise and to deftly disguise the sale as a story." Yes. That is too much. If only everyone were as committed to quality as the gifted visionaries behind
Rocky VI.
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