It's not just a job. It's a controversy.

They're supported by taxes and their programs have accepted promotional fees in violation of a long-standing ban yet the BBC attempts an objective, even humorous, look at product placement. I think they succeed. Just don't miss the reader comments. Because for every Richard Knights -- "No matter how much advertisers try and justify what they do, (even calling it creative! for heavens sake) in the end they just recycle the ideas of others to peddle their own rubbish" -- there is a clever D Debry: "Businesses need to be as strong as possible to remain economically competitive and keep friends and family of the people who have these views in employment."