Monday, December 12, 2005

Don't you really want to do a TV spot? Just a little bit?

Red state vs. blue state is so played out. Now the really smart kids talk about WalMart vs Starbucks. It's political too but, at least for People With Reels, potentially worse. Starbucks Chairman Howard Schultz believes that "'guiding principles,' such as 'providing a great work environment' and 'contributing positively to our communities,' are the best advertising." And this: "Starbucks is all about the customer experience and very little about advertising."

Gasp. Seizure. Slump.

2 comments:

Swedish Girl said...

Hmm, interesting. I have to tell the poor wee Polish girl stacking cups in my local *bucks that.

Irene Done said...

Sounds like stacking cups at Starbucks has better career potential than making ads. I may join her.