Like Gene Hackman with a bunch of scared, skinny farm kids, Grant McCracken measures out the advertising court and reminds us of our own meaning-making abilities.
He has supplied purpose. And if the average Omnicom vice president will just restrain himself a bit, "we make meanings" can be the bold, eloquent statement it should be. Not "we make meanings you can measure" and not "we make meanings and results" because that's implicit, right? It is about the ideas. And some self-confidence.
Now let's win this for all the small thinkers that never had a chance to get here.
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