Friday, December 23, 2005

Formulaic is not a criticism if the formula works

The only reason to note Motel 6 podcasts is to marvel at Tom Bodett, a man whose voice has launched a thousand ad careers. Some days it seems you cannot throw a presentation board down any agency hallway in Dallas without hitting 4-5 CDs or producers who won awards writing Bodett's copy. It could be his delivery. It could be Stan's writers. But let's put aside that Lennon-or-McCartney argument and simply admire the long, successful partnership of a client, an agency and a spokesman. Amazing.

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