Friday, December 02, 2005

Lauren Fine probably doesn't mean to ruin your holidays

I'm not sure but I think this is like the Seventeen back-to-school shopping guide, only for people who invest in agencies: "In her annual advertising update released Thursday, Lauren Fine of Merrill Lynch...lowered her U.S. ad spending forecast to 3.2% growth in 2005 from a previous 3.7% -- and cut her 2006 estimate to 4.5% from 5.2%."

Not even the Olympics and election year ad binge will save us from the economic buzzkill that is Detroit. Especially when GM is talking incentive compensation for agencies who are already givin' it away. On a side note, the Irene Done annual gall update was also released Thursday. It highlighted the performance of this unnamed source: "GM is in 'pretty dire straits,' said the GM agency exec, 'and agencies better be pretty empathetic.'" Hmm. Did the agencies design all those unsold Buicks? Run, my little IPG pals, run for your dear sweet lives!

But Ms. Fine isn't a total Gloomy Gus: "We continue to think that the ad agency group is a preferred way to play media." So. She's telling us we have a chance.

2 comments:

darkcoffee said...

Oh come on, you guys probably DID do them in all right -- by showing their product too much to a national audience.

Irene Done said...

Yes but agencies are learning. The latest Impala ads don't show the Impala.

At this point, I think we should stop referring to them as ad agencies and call them what they truly are: enablers.