In a post that was way too long for me to read closely, Seth Godin writes, "You're busy trying to sell a service or a product or an idea to lazy people in a hurry....We don't have to like it, we just have to acknowledge it." Whatever.
I was much more interested in these guys: "Current Energy is different because it offers electricity pricing plans from three companies, and it sells energy-efficient products from lots of vendors....'Most people are really uncomfortable about the idea of energy efficiency,' Mr. Harberg said....They try to keep things simple and hands-on. Mr. Harberg said he thinks part of the reason that only about a third of Texans have switched electricity providers is too many choices and too much information."
A nit? We never have too many choices. We have too many choices that look alike.