Wednesday, October 25, 2006

Is Seth Godin calling me lazy? I think he is!

In a post that was way too long for me to read closely, Seth Godin writes, "You're busy trying to sell a service or a product or an idea to lazy people in a hurry....We don't have to like it, we just have to acknowledge it." Whatever.

I was much more interested in these guys: "Current Energy is different because it offers electricity pricing plans from three companies, and it sells energy-efficient products from lots of vendors....'Most people are really uncomfortable about the idea of energy efficiency,' Mr. Harberg said....They try to keep things simple and hands-on. Mr. Harberg said he thinks part of the reason that only about a third of Texans have switched electricity providers is too many choices and too much information."

A nit? We never have too many choices. We have too many choices that look alike.

2 comments:

Anonymous said...

Barry Schwartz would beg to differ. Granted, the number of nearly identical choices are muddying up the water. And granted, no power company has ever been able to clearly and effectively articulate their difference to the consumer on any level other than price.

But the whole "price to beat" bullshit makes no sense. And the only clear reason why I picked one company over the others was: they were able to hook up my service in 24 hours. Green Mountain promised to be out in the next two weeks.

Two weeks? What fucking CENTURY are you living in?

Make the logo bigger said...

I choose not to choose. Does that make me lazy? Probably. And I'm ok with that as always. I really am.


It’s worse up here NJ way. Two choices: Jersey Power & light, or, no lights in Jersey.