Is this, truly, a smart move for Blockbuster? "The Weinstein Company has entered an unusual deal with Blockbuster that will make the vidtailer the exclusive rental outlet for all Weinstein Company releases. As part of the four-year pact, TWC will not make available any titles through competing rental outlets -- including Blockbuster rivals Netflix and Movie Gallery."
First, there's gotta be a price: "Execs familiar with the deal also said that Blockbuster will guarantee payments that amount to a certain percentage of box office." Sweet for the Weinstein boys. And sweet for a moviemaker who has crap-titles that Wal-Mart isn't interested in selling as a loss leader: "studios have no wish to see the vidtailer file for bankruptcy. For one thing, Blockbuster is still a major customer of the studios and owes most of them money....Blockbuster also a key place to studios look[ing] to monetize their B and C pics, which might not find shelf space at mass merchants as easily. Plus, Wal-Mart's muscle scares them."
Of course you can still buy Weinstein movies anywhere and at a time when DVDs seem downright disposable, this might not help Blockbuster at all. Poor John Antioco. Imagine how much more money he'd make if he could come up with good ideas!