Occasionally I will use agency time to conduct personal business.
Wednesday, November 01, 2006
The "focus is on the fine print rather than the headline"
What kind of cuckoo, off-kilter world do we live in when marketers start to hide important facts: "The worst offender? Scott toilet paper, which has long boasted 1,000 sheets per roll. The real deal...is that each sheet on the roll was actually shortened. The company managed to do away with 300 inches."