Monday, November 06, 2006

Can anyone be the new Best Buy?

With holiday sales figures at stake, this obviously is no time for retailers to pursue anything so reckless as original thinking. No. This is the season to stand out by solidly copying someone else's formula for success. Last year that meant all campaigns looked just like Target's. This year, it means all store experiences will feel just like Best Buy. So enjoy the new Toys "R" Us whose strategy is "not to compete head on with Wal-Mart, but to be 'the toy authority,' much the way Best Buy is considered an expert when it comes to consumer electronics." Well, why not try to be the new Best Buy? Even Best Buy competitors are becoming the new Best Buy.

Just be careful. Best Buy does some things very well. But turning their own press releases into a neutral and accurate Wikipedia entry is evidently not one of them.

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