Didn't Titleist just get done telling everyone to "man up" during the British Open? I could have sworn they did because I kept thinking: riiiight. Now, though, SMU demands that we "pony up" in a new promotion that promises to "create a buzz and get everyone on board" for football.
Oh it'll work, too. It's from The Richards Group and they are, I remind you, "the best in North Texas."
So go ahead. Get ready. Get up.
ADDED: Are "man up" and "pony up" commands or are they declarative sentences? And does it matter?