Wednesday, January 27, 2010

And then just like that, Target became Walmart

From the WSJ: "Target Corp. is slamming the brakes on store expansion and will pour $1 billion this year into remodeling its existing shops to accelerate a push into groceries....Best known for affordable and fashionable apparel and home furnishings created by big-name designers, the chain more recently has emphasized low prices on household basics and experimented with adding more food, including fresh produce, to its discount stores to entice customers in the door."

And just to clarify who's doing the innovation here: "Target said it plans to test small urban store concepts that would range from 60,000 to 100,000 square feet and feature high volume products....Wal-Mart also has expressed interest in opening smaller stores in urban areas."

3 comments:

Zelda Rose said...

Great, Target's going to become Tar-Mart...

Irene Done said...

Ha!

Do you ever buy groceries at Target? There's not exactly a lot to choose from beyond Procter & Gamble brands. The beer/wine, though, aisle is decent. It's odd that the store makes it fun to look at t-shirts or makeup and stuff but as soon as you start shopping for good food, it's a pretty drab experience.

Zelda Rose said...

I've actually bought groceries in Target ::hangs head in shame::.

Unless you happen to be in Target for something else and you suddenly remember you needed soda or something, it's not worth the trip. Their selection is so bland-Walmart's is better. That doesn't say a lot...