Brazilians don't eat out of buckets, don't care about the Kentucky Colonels

Why Arab fast food out-sold fried chicken in Brazil: "'Suddenly KFC wanted Brazilians to pick up pieces of chicken with their fingers, when it's not the Brazilian habit to eat with your hands. Also, the pieces of chicken were served in cardboard buckets. Brazilians are not used to being served like that. These are basic mistakes which customers will not accept.'"