Occasionally I will use agency time to conduct personal business.
Monday, January 23, 2006
20,000 people I'd like to become close, personal friends with
Buyers in the Ferrari customer database don't mind the waiting list. After all, they're purchasing more than a car: "selling cars in volume isn't Ferrari's business. Ferrari's business is creating and sustaining mystique around products that many aspire to but very few can possess. 'It's a life experience,' says Marco Mattiacci, vice president of marketing for Ferrari North America. 'We sell lifestyles.'"