20,000 people I'd like to become close, personal friends with

Buyers in the Ferrari customer database don't mind the waiting list. After all, they're purchasing more than a car: "selling cars in volume isn't Ferrari's business. Ferrari's business is creating and sustaining mystique around products that many aspire to but very few can possess. 'It's a life experience,' says Marco Mattiacci, vice president of marketing for Ferrari North America. 'We sell lifestyles.'"