Quote of the day -- extended play version

A cable news anchor, in TV Guide: "How do you reach out to the larger audience, you mean? If you spend your time doing news for people who don't like news, you're on a fool's errand. What you try to do is the most interesting and intelligent and sophisticated broadcast you can do about the subject at hand and believe that's the way to attract a big news audience. Everybody else will have to take care of themselves. My feeling about this is if it becomes 'Well, nobody cares about this, so let's bring on Matt Damon or Jessica Simpson to analyze this' — once you start that, you're on the road to having nobody watch. You can't get people to care about things they're not interested in."