If you launch a DVD fashion mag filled with arty video, you can naturally expect favorable media attention. But when you're selling it at $45 per copy, it's extra helpful if the reporter could parrot your own invented reasons to buy. Et voila: "it's a worthwhile investment for the fashion-forward media junkie who wants a cool DVD to play in the background at a party, or a retailer looking to show collections in a more refreshing light. Or, for anyone who wants to be the first to collect something that could turn out to be a pioneering direction for fashion editorials."
See? So very practical after all. Better get two.