How was your People's Choice Awards watching party? Mine was fantastic! And in case you missed it, these were the big winners:
"-- Crest Whitestrips Fans Favorite Smile: Cameron Diaz.
-- Nice 'N Easy Fans Favorite Hair: Faith Hill.
-- Olay Total Effects Fans Favorite Look: Jennifer Aniston"
So seamless, so integral to the content -- it's like you couldn't even tell it's a Procter & Gamble production! And even though they have to admit that the winners are notified in advance, the whole thing was still filled with suspense and genuine excitement. Right?
Wednesday, January 11, 2006
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2 comments:
I linked to this post today in my celebrity marketing madness post (http://decentmarketing.typepad.com/weblog/2006/01/celeb_overkill.html). I loved your take on this stupid idea.
-- Katherine
Katherine: Thanks -- that's really nice of you. Your blog is one of my favorites. (And I enjoyed your AdPulp interview too!)
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