Jim Beam has bought up so many new brands and is now so international and big-time, they have to change their name. Are you ready for this? It's Beam. Yeah, Beam. "'It's a name that works because it does have a lot of flexibility inherent in it,' [Chief Executive Tom Flocco] said, noting that it could also refer to a beam of light, a balance beam, a support beam or even the beam of a ship." Uh huh.
But you, dear drinker, can still call the bourbon by its birth name: "'The change is not as relevant to consumers as it is to our employees, distributors and retailers,' he said. 'We don't get any benefit from putting Beam on the back of bottle of Sauza.'"