While waiting on the 07 Ice Storm that was not to be, I got all caught up with Channel 4's new initiative: blogging! They're into it! And they're here to help! From the Channel 4 site: "Chip Mahaney tells you how to blog about the North Texas weather event."
Saturday afternoon, when Ron Jackson invited viewers to "keep blogging us," I giggled but gave it little thought. He's a weather guy. What use does he have for blogs? I mean, really? But when newsanchors started showing photos, each one from a "blogger," my brow furrowed. Are these really blogs? Do would-be bloggers really want "exclusives like: Exclusive Local News, Weather, Sports, Traffic, Entertainment Blogs, and your own Blog....thousands of local images, possibly breaking news images! Be part of the action of the best car chase, weather storm, sports event!" Also, are writing tips included?
Oh, I was going to make such fun of this! But then: let he who is without a freebie blog host cast the first stone. I'll only add that before a news channel seeks to promote their own online efforts, it might be a good idea for on-air talent to be familiar with concepts as well as buzzwords.