It's not even clever to mock fashion reporting but I think this Proenza Schouler at Target story with its OMG!OMG!OMG! tone is especially horrific. Predictably, it reads like a press release: "They're a part of Target's Go International movement, which brings the work of young, successful designers to the mass market chain." (Thank you reporter lady, for 'splaining that!) Even the photography was supplied by Target so no one had to so much as leave their desk to create this story.
Honestly, maybe the real issue here is that I'm now officially sick of Target. I think it was the Beatles song that did it.
But back to Proenza Schouler: watch those buttons!
This is why Mimi Swartz is my all-time hero. For her Slate article, she tries on Target clothing and critiques it not only for what Ms White would call its "killer" look but for construction and fit. You can probably guess the conclusion -- "real fashion fanatics always want cheap, stylish clothes that don't look, well, cheap, and these new lines don't always solve that problem." Two years later, it's still one helluva relevant article.