Occasionally I will use agency time to conduct personal business.
Wednesday, February 14, 2007
Maybe we should give hockey back to Canada
Can a new ad campaign help the NHL? "Two weeks after the NHL drew an anemic 0.7 rating for its All-Star game, the country's No. 4 sports league is amping up a marketing campaign that attempts not to explain the game or showcase the talents of its players, but rather to show its highest-wattage stars as normal people." Well, luck to 'em. They need it.