"Hell yeah I'll sit on this couch and eat this yogurt that makes you crap"

You'd think that Saturday Night Live bit would have shamed Activia into taking a different approach. No. They and their legions of mysteriously irregular women have soldiered on. And now buying any brand of yogurt is embarrassing. How did this happen? As someone who has always liked yogurt -- liked plain, nonfat yogurt simply for the taste -- I really wish Jamie Lee Curtis would go away.