Yes, I-30 between Dallas and Arlington is the world's ugliest stretch of highway. It's also been under construction since Nolan Ryan was an active major leaguer. This is what makes the drive to Fort Worth -- or just to Six Flags or a Rangers game -- such a grind. Where you'd gladly drive an equal distance to the minor league park in Frisco or an outlet mall in Allen, the drive along 30 is bleak and soul-draining.
And someone in the Cowboys organization must realize this. Because if you're a season ticket holder who passed on tickets at the new stadium, you got a follow-up survey. Why didn't you renew? Is it the expense? Is it your age? (!) Is it the new location?
Pretty smart on the Cowboys' part. Right now, everyone answers that it's the cost. That's all anyone's dealing with -- now. Next year, when everyone will be bitching about the road construction and the traffic, the Cowboys will point to their consumer research and tell us that, according to their numbers, no one minds the drive. But really? Everyone hates that drive.