Just when I began to dismiss baby boomers as a caricature of themselves -- what with their Dennis Hopper retirement plans and their "don't trust anyone over 90" hair color -- I may have to change my mind. It started a few weeks ago when Grant McCracken wrote: "I believe some contingent of boomers will refuse all the stereotypes associated with age, and keep on going to defy the social stereotypes of every kind. In the process, they will be a new motor, much resented, for cultural change."
And then this, from a story about Sigrid Olsen and the demise of her brand: "clothing labels like Olsen's, made by and for the baby boomer generation, are among those being hardest hit by the current economic turmoil....from a retailer's perspective, boomers' tastes and attitudes are so varied that their fashion choices are no longer age specific or dedicated to one designer, which is having an impact on where they shop."
No loyalty to labels? Eclectic, maybe even quirky, tastes? Behavior that can't be stereotyped? Hmm. Are boomers more indie than their children?