Wednesday, September 24, 2008

"Chesapeake is paying more money on advertising...but also gaining more clout as the go-to company for large leases"

A really good look at advertising efforts among area natural gas companies. There are two reasons I'm interested in this. First, it's instructive that Chesapeake dumped Tommy Lee Jones so fast. Second, Chesapeake's newest spot, which I can't find online, is very facty -- very nuts-and-bolts informational -- and they actually explain the term "frac'ing." And that gave me a little Battlestar Galactica giggle.

1 comment:

peter said...

General Motors turns 100 years old today, a milestone for any company. And while like any centurion, the moment offers a chance to look back, GM is hellbent on looking at the road ahead where it's going, how it will get there, and whether it will idle and sputter to a halt before it regains the cruising speed it once enjoyed.
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micheel

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