New deer-hunting camouflage is computer-designed to fool deer's unique eyesight. But will it catch on: "no matter how carefully the patterns have been computed, no matter how precisely the new hunter’s digital camouflage is calibrated to deer’s vision, there remains one large uncertainty: Will hunters wear overalls covered with pixelated squares that look like computer-generated abstract art? Or will they stick with their traditional preference...? Getting soldiers, at least the male ones, to switch to digital camouflage wasn’t easy....Some soldiers hung on to the old-fashioned designs because of what Dr. O’Neill called the C.D.I. factor: Chicks Dig It."
More important: how will these new patterns coordinate with camo beer cans?